Val Camonica -
Lake Sebino and Val Cavallina share environmental systems that need to be enhanced in their entirety. 10 years ago born the "Green Road" system of paths that connect our territories was founded, to promote a rich rural system of meadows, pastures and forests, but also of people and businesses.
Today the "Green Road" system is expanding and allows us to appreciate even more the knowledge of the past and enjoy the traditional flavours so expertly offered by farms, agro-tourism centres, guest houses and restaurants that the route connects and relates together.
The hope for all is that you can discover in a new and pleasant way the Bergamo Lakes and the
:hospitable agriculture" that is so good for the earth and its inhabitants.
Comunita' Montana dei Laghi Bergamaschi
The aim is to organise a rural area and its most representative and symbolic aspects, with a unique brand identity.
The design presents a story and an itinerary to connect the different parts of the territory: walkability
design is the new model for co-ordinated development of agricultural, cultural and tourism aspects.
The approach of the project develops and translates the content of Expo 2015 at the local and regional level. Today's media tools and all the five senses allow a broader view of the wealth of the land. and really drive Expo themes: network and connect to open up and educate everyone in new lifestyles involving agriculture, culture and tourism.
The main objective remains the promotion of the territory in the direction of the enhancement of rural
systems and related tourism activities. Along these lines, the system creates and offers a coordinated image to guarantee the cultural promotion of the territory.
The project moves from the realisation of communication and promotional material integrated with visual communication, from billboards to the creation of parking areas, entrance portals, information points and stands, including aspects of their physical and digital communications such as guides, publications, maps, video, apps and promotional gadgets.
Arch. Massimiliano Mandarini
Project Manager.
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